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Redesigning a data platform with a user base all over the world

We revamped a bespoke data-heavy B2B2C management and operations platform. The client is a giant in the beauty industry with a worldwide user base.

Our key results were:

  • Reduced cognitive load and faster workflow

  • Full system redesign into a seamless interface with improved usability

  • Comprehensive user knowledge base

  • Announcements-based system for relevant system-related news

  • Community map update, interacting with more than 70,000 data points

  • Contextual help and tooltips

  • Easier access to the different languages & translated flows

  • Implementation of the brand identity through consistent style

  • Fully dedicated responsive mode providing a native feel

  • Simpler and more user-friendly presentation of a data-heavy interface

Milan Momirovic

Former CEO, PhiAcademy GmbH