Redesigning a data platform with a user base all over the world

We revamped a bespoke data-heavy B2B2C management and operations platform. The client is a giant in the beauty industry with a worldwide user base.






Our key results were:
Reduced cognitive load and faster workflow
Full system redesign into a seamless interface with improved usability
Comprehensive user knowledge base
Announcements-based system for relevant system-related news
Community map update, interacting with more than 70,000 data points
Contextual help and tooltips
Easier access to the different languages & translated flows
Implementation of the brand identity through consistent style
Fully dedicated responsive mode providing a native feel
Simpler and more user-friendly presentation of a data-heavy interface



Milan Momirovic
Former CEO, PhiAcademy GmbH