Revamping an e-commerce platform to transform shoppers’ experience

PhiShop 2.0: Creating the foundation for seamless scalability and growth.

From scratch to production in only 4 months. The new PhiShop prioritised mobile accessibility since 80% of customers access the platform via mobile devices. Improved performance, enhanced user engagement and experience, and robust tracking capabilities were critical.

Key results

• Support for 5+ customer groups with specific processes, pricing, checkouts, payment/shipping methods, and custom product visibility/buyability. Full system redesign for a seamless interface and improved usability

• Support for six currencies and five languages

• Mobile-first (re)design combined with a hybrid mobile app for iOS & Android

• An automated VAT verification process with tax calculations accordingly supporting the OSS regulations

• Automated certificate verification processes

• Integration with the banibis ERP system for seamless data flow

• Live price inquiry for express delivery

• Affiliate program