Global app for beauty pros: Streamlining consent and salon management
This story shows how we prototyped and developed an MVP with the goal of making beauty artists' lives easier by managing all their appointments, clients and consent forms - no matter where they are located. It was an ambitious project where we collaborated with 40+ partners, clients and subcontractors to get the app ready to launch.
Bias for action
Fast decisions lead to faster product development and innovation. These are the principles we applied:
Act quickly on available information: We made decisions based on the best available data at the moment, rather then waiting for perfect clarity. Quick decisions often lead to faster learning and iteration.
Fail fast, learn faster: For our team, it was more important to make progress and adjust along the way than to wait until every detail is perfect. Mistakes can be corrected, but stagnation leads to missed opportunities.
Iterate frequently: Rapid, small iterations allow for frequent testing of assumptions and faster course corrections, reducing the impact of any single wrong decision.
Testing with users
We had an exciting moment when we onboarded some salons and artists to test consento and provide feedback.Findings:
Clients don't like to read long forms, so we needed to find a way to go through the consent form chapters more efficiently.
Customers sometimes miss to fill out fields, so we needed to highlight the respective sections.
Artists want to get client consent to use the photos from the treatments, so it's important to get that right.
Artists need to see upcoming treatments quickly, so we decided to pre-filter treatments for an easier overview.
They wanted an overview of how the business was performing, so we thought that a dashboard with statistics would be helpful to them
Beauty professionals need to be able to edit some of the data provided with the customer at the salon.
A "share" button to send the consent form for signing via WhatsApp would be ideal, as everyone uses it.
